The budding indian equivalent of starbucks but only more inclusive .

Chai sutta bar has many minimalist design but it is fancy enough to attract the upper middle class in india.

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For many middle class students who go to starbucks only after they get their first salary . they can go to chai sutta bar before and after having a job

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Lets confess chai sutta bar is a “vibe” with so many outlet in india and outside that brings a connection between youth.

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Cuddle the kulhad tagline is sassy and most copywriter will struggle to come up with.

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The unique selling point of giving kulhad is eco-friendly and it goes with sustainability policies that any big business should follow

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While business across are struggling to fit in the sustainability narrative sustainability is the USP of chai sutta Bar

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If Anubhav Dubey is able to scale up chai sutta bar in its original form with diluting its brand , he could become the poster boy for entrepreneur making business out of popular Indian habits

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