Nykaa acquires is set to acquire digital lifestyle guide little black book.

Little black book founded by suchita salwan is digital lifestyle guide ,as a platform it makes individual retailers and small brands discoverable for people to shop.

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It claims to have a user base of 70 million.Little black book boasted a revenue of $19.5 crore in the financial year 2020-2021.

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Nykaa’s acquisition of little black book can help the online fashion company from both sides the customer end and retailers ends

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The cost of acquisition of little black book by Nykaa has not been disclosed.

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Nykaa’s june quarter revenue grew to 1148 crores from 817 crore revenue in the previous quarter .

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As the pandemic relaxes and restriction as well as fear related to travelling and aggregating subside ,growth is being witnesses in fashion and clothing .

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