Nykaa acquires is set to acquire digital lifestyle guide little black book.
Little black book founded by suchita salwan is digital lifestyle guide ,as a platform it makes individual retailers and small brands discoverable for people to shop.
It claims to have a user base of 70 million.Little black book boasted a revenue of $19.5 crore in the financial year 2020-2021.
Nykaa’s acquisition of little black book can help the online fashion company from both sides the customer end and retailers ends
The cost of acquisition of little black book by Nykaa has not been disclosed.
Nykaa’s june quarter revenue grew to 1148 crores from 817 crore revenue in the previous quarter .
As the pandemic relaxes and restriction as well as fear related to travelling and aggregating subside ,growth is being witnesses in fashion and clothing .